Slappa Studio is an internationally unrecognized and non-awarded graphic design studio based in Stockholm, run by designer and art director Jenny Hedlund.
VINYL, IDENTITY
2023
01
PACIFIC STATE
Vinyl design and identity to honor the iconic house track Pacific by 808 State (1989) and the era of Second Summer of Love.
Graphics
2024
02
GUSTAF WESTMAN LA POP-UP
Graphic print for Gustaf Westman’s pop-up at The Hunt Vintage Store in Los Angeles.
PACKAGING DESIGN
2024
03
GUSTAF WESTMAN FOR HIGHSNOBIETY
Superhero toy inspired packaging design for Gustaf Westman’s Spiky Cup, released online and at the Highsnobiety Berlin store in May 2024.
VINYL,
2024
04
GUSTAF WESTMAN VINYL COVERS
Vinyl covers for Gustaf Westman Summer 2024.
IDENTITY
2023
05
($$)™ SLAPPA STUDIO
Logo and graphics for Slappa Studio.
GRAPHICS
2022
06
GUSTAF WESTMAN OBJECTS®
Mixed graphics to promote furniture, objects and events by Gustaf Westman.
ILLUSTRATION + STORY
2023
07
GUSTAVO IN GREENLAND
Children’s book about an Inuit guinea pig living in Greenland. Story and illustrations made by me.
POSTER
2023
08
PAIMIO SANATORIUM
Poster design to celebrate the 90th anniversary of the Paimio Sanatorium, pay tribute to Alvar and Aino Aalto and highlight the design philosophy behind the building as a role model for the future.
PACKAGING DESIGN
2022
09
RYDBERGS®
Sub-brand identity and product line for Rydbergs. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Max Hallberg at Berghs SOC.
PLAYLISTS & COVERS
2022
10
SLAPPA SOUNDS
I have a huge passion for electronic music and spend a significant part of my free time searching and listening. As a hobby project, I curate playlists often focused on house and techno.
UI DESIGN
2022
11
THE FAT OF THE LAND
Website and graphics dedicated to the legendary album The Fat of the Land by The Prodigy, released by XL Recordings in 1997. This project was a collaboration with William Buller at Berghs SOC.
EDITORIAL
2022
12
SLAPPA LIFESTYLE MAGAZINE
Hedonistic lifestyle magazine featuring people, places, parties and pleasures.
TYPOGRAPHY
2022
13
FIRA SANS / FIRA CODE
Visual exploration of the Google Font typeface ’Fira’ designed by Erik Spiekermann.
about
I’m Jenny, a freelance designer and art director based in Stockholm. Open for work – contact me for anything cute, cool, crazy, sunny or funny ☺ → jenny@slappastudio.se
AWARDS
Canon Graphic Design Award Portfolio of the Year 2023
“A scholarship to highlight two successful students, one from each year, who have consistently demonstrated significant innovation in their development as visual communicators and graphic designers during their period of study. The student should understand the importance of an integrated approach and demonstrate a strong sense of craftsmanship and finish. The student’s work should engage and inspire the viewer towards personal creativity and reflection.”
D&AD New Blood Awards Portfolio Competition 2023
“An international competition that recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital and Commercial Photography. From over 900 entries, 50+ industry-leading judges have selected 184 Portfolios to showcase. — Look no further than these creatives, the ones to watch out for.”
Berghs Team Awards
Best Craft 2023
“Introducing the Berghs Team Awards — Celebrating Great Work from Super Teams. At Berghs, two values stand out. Firstly, we love great work that responds to problems in smart, human, and creative ways. Secondly, we love effective teamwork and collaboration that brings a range of perspectives to create great work”.
Experience
freelance designer
slappa™ studio
2021-now
ELECTRONIC MUSIC PROD.
SAE INSTITUTE
2018-2019
FINE ARTS / PAINTING
PERNBY SCHOOL OF ART
2013+2016
FINE ARTS / PAINTING
BASIS SCHOOL OF ART
2009+2011
Slappa Studio is an internationally unrecognized and non-awarded design studio based in Stockholm, Sweden.
+46 (0) 70 881 82 00
PACIFIC STATE
Vinyl design to honor the iconic house track Pacific by 808 State (1989) and the era of Second Summer of Love.
VINYL
2023
01
GUSTAF WESTMAN LA POP-UP
Graphic print for Gustaf Westman’s pop-up at The Hunt Vintage Store in Los Angeles.
graphics
2024
02
GUSTAF WESTMAN FOR HIGHSNOBIETY
Superhero toy inspired packaging design for Gustaf Westman’s Spiky Cup, released online and at the Highsnobiety Berlin store in May 2024.
packaging design
2024
02
VINYL COVERS FOR GUSTAF WESTMAN
Vinyl cover design for Gustaf Westman Summer 2024
VINYLS
2024
02
SLAPPA STUDIO™
Visual identity and graphics for Slappa Studio.
LOGO AND IDENTITY
2023
02
RYDBERGS®
Sub-brand identity and product line for Rydbergs. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Max Hallberg at Berghs SOC.
Packaging design
2022
03
PAIMIO SANATORIUM
Poster design to celebrate the 90th anniversary of the Paimio Sanatorium, pay tribute to Alvar and Aino Aalto and highlight the design philosophy behind the building as a role model for the future.
POSTER
2023
04
SUSTAINLAB
Visual identity for the sustainability management platform SustainLab. This project was a collaboration with Anton Ocampo, Axel Abrahamsson and Issa Kram at Berghs SOC.
IDENTITY
2022
05
SLAPPA SOUNDS
I have a huge passion for electronic music and spend a significant part of my free time searching and listening. As a hobby project, I curate playlists often focused on house and techno.
PLAYLISTS AND GRAPHICS
2022-2023
06
FIRA SANS / FIRA CODE
Visual exploration of the Google Font typeface ’Fira’ designed by Erik Spiekermann.
TYPOGRAPHY
2022
07
THE FAT OF THE LAND
Website and graphics dedicated to the legendary album The Fat of the Land by The Prodigy, released by XL Recordings in 1997. This project was a collaboration with William Buller at Berghs SOC.
UI DESIGN
2023
08
GUSTAF WESTMAN®
Mixed graphics to promote furniture, objects and events by Gustaf Westman.
GRAPHICS
2022
09
GUSTAVO IN GREENLAND
Children’s book about an Inuit guinea pig living in Greenland. Story and illustrations made by me.
STORY + ILLUstration
2022
10
SLAPPA LIFESTYLE MAGAZINE
Hedonistic lifestyle magazine featuring people, places, parties and pleasures.